Key Directions

The Council’s strategic direction in servicing our community—what we do for our City and our people—is grouped into six main areas which we have termed ‘Key Directions’. These six Key Directions are Civic Leadership, Looking After Environment, Looking After People, Using Land, Moving Around and Sustainable Economy.

Our key directions guide our planning, providing us the forward-thinking and forward-moving framework within which we work towards a sustainable future. Each Key Direction has a unique vision, values, aspirations and aims, allowing us to set objectives and strategies for each, and measure our performance accordingly.


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Civic Leadership

A sustainable city has inspiring civic leadership, which includes all levels of government, community and business providing leadership, and acting in the broader interests of the community.

It embraces leadership in public affairs and human actions affecting the whole community.

It aspires to transform local communities into better places for all residents to live.

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Looking After Environment

An environmentally responsible city is concerned with the human impact on the natural environment and how resources are used. The natural environment is valued for its intrinsic nature and role in maintaining all forms of life.

With an awareness of global and local issues, the City respects, conserves and restores the environment and avoids development in areas that are ecologically sensitive or prone to natural hazards.

The importance of retaining natural areas within the urban footprint, including open space for active and passive recreation, is understood.

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Looking After People

An inclusive, healthy and vibrant city is concerned with the well-being of all residents.

It plans for and meets diverse needs, providing people with access to the basic resources required to live. Diversity enriches the city and makes it more exciting and vibrant. The fair distribution of resources fosters a stable and healthy community. Better health for all is promoted through local health services and in the way the city is designed. Sustainable food initiatives, including access to fresh local produce, are supported. Community expression, creativity and cultural development are encouraged. Learning is understood to be a life-long enriching process.

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Using Land

A liveable city provides safe, healthy and vital spaces and places for people of all ages and abilities.

Through creative planning and design, the development of unique and vibrant places is fostered. The liveable city encourages community interaction and connection and facilitates people living close to where they work. Centralising population close to public transport uses land and infrastructure more efficiently. Local heritage, and places of natural, cultural and historical significance that have value for the community, are retained. Liveable cities promote development on a human scale, and have attractive towns and streetscapes.

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Moving Around

An accessible city makes it easy for people of all ages and abilities to move around and access services and facilities, work and recreation. It provides accessible pathways of travel leading to accessible places and spaces.

An accessible built environment is well designed and inclusive. It benefits everyone, increasing their participation in the community and in the local economy. The environmentally friendly accessible city maximises sustainable choices for moving around – reducing reliance on cars and promoting the use of less polluting means of transport such as public transport, walking and cycling.

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Sustainable Economy

An economically sustainable city facilitates a diverse, robust and environmentally friendly local economy that benefits local residents.

Sustainable businesses and industries that have minimal impact on the natural environment are encouraged and supported.

A vibrant city encourages and facilitates a variety of sustainable industries, enterprises and businesses.

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